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VERSION:2.0
PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
X-PUBLISHED-TTL:P3D
REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20151002T203000Z
DTEND:20151002T233000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Nonprofit Series 6: Social Media
DESCRIPTION:Nonprofit Social Media\n\nThis class will review essential strategies and best practices for nonprofits that an organization should know to successfully use social media. Defines social media marketing and why it is important. Learn how to use network tools\, find out what nonprofits use to drive funding and to network with those who want to help your cause. We will emphasis things you can do to improve your organization through social media\n\n \n\nKey Topics\n\n\n	 Use of Facebook\, Twitter\, Linkedin and other platforms\n	Determine  your social media strategy\n	Real World Insights and tools and their use\n	How to design and implement your social media strategy\n\n\nLearning Outcomes\n\n\n	Learn what a good social media strategy will do for your nonprofit\n	Learn how various social media sites interact with each other and how to choose between them\n	Learn how to incorporate social media into the operations of your nonprofits\n	Learn how social media marketing will increase funding\, increase your presence in your network of stakeholders and improve your visibility in the community\n\n\nInstructor: Shelley Wolfe\, Executive Director of KMVT 15 Silicon Valley Community Media. She is a Collaborative Change Agent with an extensive background in the entertainment industry & nonprofit sector\, working to bridge these industries through partnerships\, technology & media.  She has spent 17 years working in community television\, running three stations across the country. Shelley is known in the community for her desire to do outreach and connect businesses with media opportunities to tell their stories. \n\nShe has also spent the last two decades working in the music industry working on global campaigns featuring international talent\, artist management & development\, marketing and event & conference planning.\n\nShelley produces many video projects and is currently working on a documentary feature.  She has received numerous awards for her productions and has been recognized numerous times as Mentor.\n\nBesides being the Executive Director for KMVT 15 she also runs her own company Toolbox Strategic Consulting\, and is Co- Owner of VTeam Music Services.\n\nShelley sits on the Board of Directors for Chamber of Commerce Mountain View\, Chair for\, Leadership Mountain View Advisory Council as Co- Chair\, AFP SV Mentorship Committee and is Director for the OneDrum Foundation. \n \n\n \n\n\n	\n		\n			\n			A presentation of the Palo Alto Chamber of Commerce and SCORE Silicon Valley.
X-ALT-DESC;FMTTYPE=text/html:<p style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\;"><strong><span data-mce-style="font-size: 22.0pt\; font-family: 'Verdana'\,'sans-serif'\; color: #006699\;" style="font-size: 22pt\; font-family: Verdana\, sans-serif\; color: rgb(0\, 102\, 153)\;">Nonprofit Social Media</span></strong></p>\n\n<p style="color: rgb(51\, 51\, 51)\; font-size: 13px\; line-height: 1.6em\; font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\;"><span data-mce-style="font-size: 12.0pt\; font-family: 'Verdana'\,'sans-serif'\; color: #006699\;" style="font-size: 12pt\; font-family: Verdana\, sans-serif\; color: rgb(0\, 102\, 153)\;">This class will review&nbsp\;<strong>essential strategies and best practices</strong>&nbsp\;for nonprofits that an organization should know to successfully use social media. Defines social media marketing and why it is important. Learn how to use network tools\, find out what nonprofits use to drive funding and to network with those who want to help your cause. We will emphasis things you can do to improve your organization through social media</span></p>\n\n<p style="color: rgb(51\, 51\, 51)\; font-size: 13px\; line-height: 1.6em\; font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\;"><span data-mce-style="font-size: 12.0pt\; font-family: 'Verdana'\,'sans-serif'\; color: #006699\;" style="font-size: 12pt\; font-family: Verdana\, sans-serif\; color: rgb(0\, 102\, 153)\;">&nbsp\;</span></p>\n\n<p style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\;"><strong><span data-mce-style="font-size: 14.0pt\; font-family: 'Verdana'\,'sans-serif'\; color: #006699\;" style="font-size: 14pt\; font-family: Verdana\, sans-serif\; color: rgb(0\, 102\, 153)\;">Key Topics</span></strong></p>\n\n<ul style="font-family: Verdana\, Arial\, Helvetica\, sans-serif\; font-size: 10px\;">\n	<li style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\;"><span data-mce-style="font-size: 7.0pt\; font-family: 'Times New Roman'\,'serif'\; color: #006699\;" style="font-size: 7pt\; font-family: 'Times New Roman'\, serif\; color: rgb(0\, 102\, 153)\;">&nbsp\;</span><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-family: sans-serif\, Arial\, Verdana\, 'Trebuchet MS'\; font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Use of Facebook\, Twitter\, Linkedin and other platforms</span></li>\n	<li style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-family: sans-serif\, Arial\, Verdana\, 'Trebuchet MS'\; font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Determine&nbsp\;&nbsp\;your social media strategy</span></span></li>\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Real</span><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"> World Insights and tools and their use</span></span></li>\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">How to design and implement your social media strategy</span></span></span></li>\n</ul>\n\n<p style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\;"><strong><span data-mce-style="font-size: 14.0pt\; font-family: 'Verdana'\,'sans-serif'\; color: #006699\;" style="font-size: 14pt\; font-family: Verdana\, sans-serif\; color: rgb(0\, 102\, 153)\;">Learning Outcomes</span></strong></p>\n\n<ul style="font-family: Verdana\, Arial\, Helvetica\, sans-serif\; font-size: 10px\;">\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Learn what a good social media strategy will do for your nonprofit</span></li>\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Learn how various social media sites interact with each other and how to choose between them</span></span></li>\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Learn how to incorporate social media into the operations of your nonprofits</span></span></span></li>\n	<li><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;"><span data-mce-style="font-size: 12.0pt\; color: #006699\;" style="font-size: 12pt\; color: rgb(0\, 102\, 153)\;">Learn how social media marketing will increase funding\, increase your presence in your network of stakeholders and improve your visibility in the community</span></span></span></span></li>\n</ul>\n\n<p data-mce-style="text-align: justify\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\; text-align: justify\; background-image: initial\; background-attachment: initial\; background-color: rgb(255\, 255\, 255)\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span data-mce-style="font-family: verdana\, geneva\;" style="font-family: verdana\, geneva\;">Instructor: Shelley Wolfe\, Executive Director of KMVT 15 Silicon Valley Community Media. She is a Collaborative&nbsp\;Change Agent with an extensive background in the entertainment industry &amp\; nonprofit sector\, working&nbsp\;to bridge these industries through partnerships\, technology &amp\; media. &nbsp\;<span data-mce-style="line-height: 1.6em\;" style="line-height: 1.6em\;">She has spent 17 years working in community television\, running three stations across the country.&nbsp\;</span><span data-mce-style="line-height: 1.6em\;" style="line-height: 1.6em\;">Shelley is known in the community for her desire to do outreach and connect businesses with media&nbsp\;opportunities to tell their stories.</span><span data-mce-style="line-height: 1.6em\;" style="line-height: 1.6em\;">&nbsp\;</span></span></p>\n\n<p data-mce-style="text-align: justify\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\; text-align: justify\; background-image: initial\; background-attachment: initial\; background-color: rgb(255\, 255\, 255)\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span data-mce-style="font-family: verdana\, geneva\;" style="font-family: verdana\, geneva\;">She has also spent the last two decades working in the music industry working on global campaigns&nbsp\;featuring international talent\, artist management &amp\; development\, marketing and event &amp\; conference planning.</span></p>\n\n<p data-mce-style="text-align: justify\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\; text-align: justify\; background-image: initial\; background-attachment: initial\; background-color: rgb(255\, 255\, 255)\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span data-mce-style="font-family: verdana\, geneva\;" style="font-family: verdana\, geneva\;">Shelley produces many video projects and is currently working on a documentary feature.&nbsp\; She has received numerous awards for her productions and has been recognized numerous times as Mentor.</span></p>\n\n<p data-mce-style="text-align: justify\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\; text-align: justify\; background-image: initial\; background-attachment: initial\; background-color: rgb(255\, 255\, 255)\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span data-mce-style="font-family: verdana\, geneva\;" style="font-family: verdana\, geneva\;">Besides being the Executive Director for KMVT 15 she also runs her own company Toolbox Strategic Consulting\, and is Co- Owner of VTeam Music Services.</span></p>\n\n<p data-mce-style="text-align: justify\; background-image: initial\; background-attachment: initial\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;" style="font-family: 'Helvetica Neue'\, Helvetica\, Arial\, sans-serif\; font-size: 13px\; line-height: 1.6em\; text-align: justify\; background-image: initial\; background-attachment: initial\; background-color: rgb(255\, 255\, 255)\; background-size: initial\; background-origin: initial\; background-clip: initial\; background-position: initial\; background-repeat: initial\;"><span data-mce-style="font-family: verdana\, geneva\; line-height: 1.6em\;" style="font-family: verdana\, geneva\; line-height: 1.6em\;">Shelley sits on the Board of Directors for Chamber of Commerce Mountain View\, Chair for\,&nbsp\;Leadership Mountain View Advisory Council as Co- Chair\, AFP SV Mentorship Committee and is Director for the OneDrum Foundation.&nbsp\;</span></p>\n&nbsp\;\n\n<div data-mce-style="color: #006699\; font-size: 12px\; clear: both\;" style="font-family: Verdana\, Arial\, Helvetica\, sans-serif\; color: rgb(0\, 102\, 153)\; font-size: 12px\; clear: both\;">&nbsp\;</div>\n\n<table class="mceItemTable" data-mce-style="color: #006699\; font-size: 12px\; width: 750px\;" style="cursor: default\; border: 1px dashed rgb(187\, 187\, 187)\; font-family: Verdana\, Arial\, Helvetica\, sans-serif\; color: rgb(0\, 102\, 153)\; font-size: 12px\; width: 750px\;">\n	<tbody>\n		<tr>\n			<td data-mce-style="width: 530px\;" style="color: rgb(0\, 0\, 0)\; font-size: 10px\; margin: 8px\; cursor: text\; border: 1px dashed rgb(187\, 187\, 187)\; width: 530px\;">\n			<h2 data-mce-style="font-size: 16px\;" style="font-size: 16px\;">A presentation of the Palo Alto Chamber of Commerce and SCORE Silicon Valley.<br />\n			&nbsp\;</h2>\n			</td>\n			<td style="color: rgb(0\, 0\, 0)\; font-size: 10px\; margin: 8px\; cursor: text\; border: 1px dashed rgb(187\, 187\, 187)\;">&nbsp\;</td>\n		</tr>\n	</tbody>\n</table>\n\n<div data-mce-style="color: #006699\; font-size: 12px\; clear: both\;" style="font-family: Verdana\, Arial\, Helvetica\, sans-serif\; color: rgb(0\, 102\, 153)\; font-size: 12px\; clear: both\;">&nbsp\;</div>\n\n<h2 data-mce-style="font-size: 16px\; color: #006699\;" style="font-size: 16px\; font-family: Verdana\, Arial\, Helvetica\, sans-serif\; color: rgb(0\, 102\, 153)\;">&nbsp\;</h2>\n
LOCATION:PGA Tour Superstore: Community Room 1751 East Bayshore Road East Palo Alto\, CA 94303 Next to Ikea & Nordstrom Rack. Easy access and great parking!
UID:e.2469.1671
SEQUENCE:3
DTSTAMP:20260428T203033Z
URL:https://business.paloaltochamber.com/events/details/nonprofit-series-6-social-media-10-02-2015-1671
END:VEVENT

END:VCALENDAR
